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Mar. 16th, 2018

What Is Artist Development?

The concept of Artist Development began half a century ago with departments of record labels dedicated to cultivating an artist or group’s talent, and profiting from the results through a contract that has come to be known as the “360 Deal.” Modern artist development, however, is different. What used to be done by entire departments, has become the responsibility of the artist. “These kids today are not protecting a franchise. They’re trying to build one. That difference in mindset is huge.” Modern Artist Development In a guest post for Billboard, President of REN Management, Steve Rennie (who’s worked with Incubus, Korn, Rage Against the Machine, Ozzy Osbourne, and

touring artist development indie


Mar. 1st, 2018

Why Touring Will Be Your Biggest Source Of Revenue

Touring is important for any artist because you are able to establish yourself within cities where current and potential fans live. When artists first start out, it can be easier to tour as an opening act for a more popular band – either because you’re not well known enough to fill a venue or you don’t have enough music to play an entire show. But if you’re smart about producing music, you’ll be headlining in no time. However, touring is also important because it is the best way to make money as an artist today. More and more people are streaming music now which means you won’t be selling a lot of records in the coming years. Selling merchandise can be successful, but in the lon


Feb. 9th, 2018

5 People You Meet in the Music Industry & How to Deal with Them

The longer you stay in the business, the more you’ll encounter specific types of people—some good, some bad. It’s important for an artist still learning the ins and outs of the music industry to be able to recognize the archetypes, and how to properly react to them. Below are 5 common types of people you’ll meet in music, how they operate, and how to avoid (or find) them. The Scammer Scammers pop up in every industry where people are desperate enough to fall for their tricks. I’ve talked before about peeping their game. The easiest way to spot a scammer is by asking yourself: Does this sound too good to be true? Scammers play on artists’ common weaknesses: wanting to be liked,

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