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Mar. 16th, 2018

What Is Artist Development?

The concept of Artist Development began half a century ago with departments of record labels dedicated to cultivating an artist or group’s talent, and profiting from the results through a contract that has come to be known as the “360 Deal.” Modern artist development, however, is different. What used to be done by entire departments, has become the responsibility of the artist. “These kids today are not protecting a franchise. They’re trying to build one. That difference in mindset is huge.” Modern Artist Development In a guest post for Billboard, President of REN Management, Steve Rennie (who’s worked with Incubus, Korn, Rage Against the Machine, Ozzy Osbourne, and

artist development avoid burnout


Mar. 6th, 2018

5 Tips & Tools For Avoiding Artist Burnout 

Burnouts are creativity killers. They can make your music sound forced. To continue to develop as an artist, follow these tips. 1. Take Breaks  This should be a no-brainer but it’s something passionate professionals in every field forget—and forget often. You get so involved in a project that you forget to eat, maybe forget about your laundry that’s piling up in the corner, or even forget to keep an appointment. Don’t drop that level of dedication (it’s what will keep you pushing through the hard times when you’ll think about giving up) but learn when to step back and take a breath so you don’t completely burn out. If you’re the type to get lost in your work, try the Pomodo


Feb. 9th, 2018

5 People You Meet in the Music Industry & How to Deal with Them

The longer you stay in the business, the more you’ll encounter specific types of people—some good, some bad. It’s important for an artist still learning the ins and outs of the music industry to be able to recognize the archetypes, and how to properly react to them. Below are 5 common types of people you’ll meet in music, how they operate, and how to avoid (or find) them. The Scammer Scammers pop up in every industry where people are desperate enough to fall for their tricks. I’ve talked before about peeping their game. The easiest way to spot a scammer is by asking yourself: Does this sound too good to be true? Scammers play on artists’ common weaknesses: wanting to be liked,

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